Google Tag Manager

Service Provider
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Purpose of Data Processing
Google Tag Manager serves as a container for the easy implementation and administration of different website tags, e.g. for web analytics or advertising purposes.

Implemented Services
Google Analytics: anonymised analysis of website usage for the purpose of optimising our online presence

The following data is being gathered and processed
Google Analytics:
• IP-Address (anonymised)
• Browser information (Referrer URL, Browser, Operating System, Device Information, Date and Time and/or Website Content)
• Usage Data (Views, Scrolling, Clicks, Click Path, Visited Pages, Downloads, Duration of Stay)

Applied Technologies
Google Analytics:
The following technologies are being applied:
• Cookies
• Local Storage

Storage Period: The applied technologies of web analysis (Cookies) have a maximum age of up to 2 years. Collected data is stored for 14 months.
Cookies: _ga, _gid, _gat

A full list of cookies being utilised by Google Analytics and their maximum age can be found here:

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Location of Processing
European Union

Transfer of Data
Gathered data may be transferred into third countries:

United States of America

Recipient: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Information
Further information can be found in the privacy policy of Google Ireland Limited at https://policies.google.com/privacy?hl=en-GB as well as in our data privacy statement.

Legal Basis
The use of Google Tag Manager is based on Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.

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